I found myself as astonished as Byron to find a new metrosexuality men’s underwear store emerge right around the corner from my office. I have something of an underwear obsession, even though when it comes down to it I often find myself passing over my tan and chocolate striped low cut Nudie jeans briefs for the comfortable warmth of a plain white pair of Gap whities. But I certainly appreciate the printed wonders, like when I drooled over the  Ginch Gonch website after a previous Queer Window undies column. And while specialty online outlets may be plentiful there are several aspects on the actual physical boutique that made me squeal at the prospect of shopping at the just barely opened Under U 4 Men. Not only can you touch the fabric to determine if it really is soft enough to justify the hefty couture expense, but you are surrounded with so many labels whose multiple websites you would have to visit individually on the internet.
Ginch Gonch website after a previous Queer Window undies column. And while specialty online outlets may be plentiful there are several aspects on the actual physical boutique that made me squeal at the prospect of shopping at the just barely opened Under U 4 Men. Not only can you touch the fabric to determine if it really is soft enough to justify the hefty couture expense, but you are surrounded with so many labels whose multiple websites you would have to visit individually on the internet. 
But as much as it made me squeal it also made me squirm. Anonymity is lost once you enter a physical store. I have enough trouble shopping in stores that are generally tiny sized and hetero-centric but to enter one that is aimed at the stereotypically exclusive Adonis-bodied gay male seemed even more intimidating. My fears assuaged slightly by proprietor Steven Lien’s explanation that he wants women to come into his store, which is why he didn’t situate it in Stark Street’s gayborhood. Nevertheless, I assumed he meant women who want their less-then-queerly-fashionable men and maybe some overzealous f** hags who want to impress their holiday hunks, and not necessarily a short, chubby dyke shopping for herself.
But Lien’s demeanor was jolly and his hipster help actually rather friendly (though the friendliest hipster store personnel award has always got to go to Magpie). The lack of advertised live models might have disappointed some, and indeed I never mind a little ogling myself, their absence probably made my virginal store visit less intimidating. And while what is most exciting about Under U 4 Men isn’t innovation (I’ve always maintained that someone needy to start a tranny shop where it’s easy for 6 foot men to buy heels and ladies to buy coats that don’t cover their hands), what is exciting is their synthesis of various eye-catching under-products, as well as their mere existence as a stylish and queer presence in the Portland retail fashion scene.
Under U 4 Men is open now at 507 SW Broadway, Downtown.
[…]

 
  I’ve never been much of a soap watcher but I did have a brief period of entrancement at about age 12. It was with All My Children. So I am pleased to say that is
I’ve never been much of a soap watcher but I did have a brief period of entrancement at about age 12. It was with All My Children. So I am pleased to say that is  It’s always been apparent to Northwesterners how cool, Beth Ditto, the rock operatic diva of indie queercore sensations
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Though I am often frustrated by Queerty’s treatment of anything other than male as an afterthought they do occasionally bless me qith really exceptional news…like  Now that quasi-closeted former TV child doc Doogie Howser,
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