New radio ads designed to reach out to Latino communities about the freedom to marry hit Oregon airwaves this week. The ad campaign also highlights the strong relationship between two statewide, grassroots organizations: Basic Rights Oregon, which advocates for gay and transgender rights, and CAUSA, which advocates for immigrant rights.
The ads, which will run on Spanish-language radio in the Portland region for four weeks, tell the stories of Latino families coming to terms with having a gay child, and underscore the importance of family supporting each other. You can listen to the ad (in Spanish) here: [display_podcast]
Excerpt from one ad (translated to English):
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Every now and again qPDX must stand behind a public service announcement. This April 1, and no, it’s not a joke, we refuse to be invisible any longer and should stand up and be counted for the 