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Gaga marketing trades Target for FarmVille

When I got this press release in my inbox I thought, at first, it was a spoof from The Onion or something. Not so. Glitter and glamor will, indeed, be coming to your virtual farm. I don’t really know what to say. But my mom will be happy…they’re two of her favorite things…

Anyway, I just thought this was too weird not to share:

Lady Gaga and Zynga today announced a partnership to launch the mega-artist’s new album Born this Way. Launching May 17, the first-of-its-kind program gives “little monsters” throughout the world a first listen to exclusive un-released songs from the upcoming album when they visit GagaVille, a uniquely designed neighboring farm in FarmVille (There will be unicorns and crystals. Enough said.).

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